SEI,

Philadelphia



Fall 2012, MFA charrette project

​This project was a charrette for SEI company in Philadelphia which was looking to develop the way-finding system from the highway to their caompus and around it. My team and I developed Confident Navigation - the wayfinding signage from the highway to the entrance on campus. We used bright colors and dynamic shapes of the brand identity to create noticeable navigation system. The signs reflect SEI's identity and compliment the architecture of the campus. We extended the dimensions of the sings on the ground just the way SEI expands and transforms their work spaces creating stimulating work environments.